As part of the TakeOff product line for Niveen Brands, we developed a complete product and brand identity design. The project, completed over three weeks, involved creating and modeling the TakeOff Wafer chocolate with 3 flavors—a filled wafer chocolate that balances indulgence with bold design. From the wafer shell to the packaging and master box, every detail was crafted for maximum appeal.
Executed using Photoshop and Illustrator, focusing on clarity, modernity, and appetite appeal.
Re-drew and modeled the wafer product to highlight its textures and enhance its delicious look.
Designed unique packaging for each flavor, supported by a consistent identity system to unify the brand line.
Extended the design to include box packaging, ensuring coherence from the smallest unit to the largest.
Added extra visual refinements to highlight the product’s premium quality and consumer appeal.
The final result is a comprehensive identity that covers product modeling, packaging design, and visual applications. Each flavor design stands strong individually while reinforcing the unity of the TakeOff brand as a whole. The visuals shown here are highlights from the full project, demonstrating how strategy and creativity merged to create a compelling, appetizing brand identity.
Working with Niveen Brands was a true pleasure. Their professionalism and collaboration made the process both enjoyable and inspiring.