As part of an experimental concept project, we developed Saray Cola — a fictional cola brand created to showcase product design and brand identity development. Within the span of one week, our team designed and modeled the cola range, delivering a fresh and engaging visual identity that balances creativity with realism.
The project covered every step of the process, from product modeling to packaging and label design, resulting in a cohesive brand concept that demonstrates how even an imaginary product can be brought to life through strategic design.
To create Saray Cola, we employed Blender, Photoshop, and Illustrator, blending 3D visualization with polished 2D graphics.
The product visuals were modeled, re-drawn, and refined to capture the essence of a modern cola brand.
Packaging was designed to highlight the energetic and refreshing character of the concept.
The design language remained consistent across variations, giving Saray Cola the feel of a professional, market-ready product.
The outcome is a fictional yet fully realized product identity that includes bottle design, labeling, and packaging applications. The presented visuals highlight how design tools and creativity can transform a simple idea into a compelling brand experience, even within a limited time frame of one week.
Although Saray Cola is a fictional product, the process behind its creation reflects the same professionalism and dedication we bring to real-world projects. It stands as an example of how imagination, trust in design tools, and creative direction can come together to build a concept that feels authentic and impactful.