For Niveen Brands and Viva Perfetto, we developed the complete product and brand identity design of a new Protein Bar line. The project was executed over one full month, and included the design and modeling of six unique bars in six flavors, each with its own distinct personality and visual approach. Additional product variations were also created to enrich the range and provide greater flexibility in the brand’s presence.
Executed using Photoshop and Illustrator, with a focus on clarity, appetite appeal, and modern aesthetics.
Each bar was carefully re-drawn, modeled, and refined to highlight its ingredients and create an appetizing, high-energy look.
Designed individual packaging for every flavor, while maintaining a cohesive brand identity across the entire Protein Bar collection.
Additional variations of the product were explored to reflect versatility and highlight multiple consumer options.
The visual style emphasizes strength, vitality, and health, aligning with the functional and nutritional values of protein bars.
The result is a cohesive yet diverse brand system, where each of the six flavors stands out on its own while reinforcing the strength and unity of the overall Protein Bar line. The visuals presented here highlight how the designs balance individuality with consistency, creating packaging that is both attractive on shelves and engaging for social media.
Working with Niveen Brands and Viva Perfetto was a rewarding and enjoyable experience. Their professionalism and positive collaboration made the creative process inspiring from start to finish.